National Commercial Marketing Manager, Auckland
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Robert Walters

National Commercial Marketing Manager

  • Posted 1mo ago
  • On Site
  • Full Time

Auckland

Job Description

The National Commercial Marketing Manager will lead the strategic direction, development, and execution of national marketing initiatives for our Commercial & Industrial division across New Zealand. This is an exciting opportunity to join a market-leading real estate brand and play a pivotal role in driving innovation, business growth, and client engagement.


As the National Commercial Marketing Manager, you will:


  • Develop and deliver the national commercial marketing strategy aligned with Bayleys business objectives.
  • Lead initiatives that strengthen Bayleys market position, enhance broker productivity, and improve client engagement.
  • Oversee national programmes, campaigns, events, and flagship publications such as Total Property .
  • Champion innovation through AI solutions, digital transformation, and emerging technologies.
  • Act as a guardian of the Bayleys Commercial brand across all marketing channels.
  • Build alignment across franchise networks to ensure adoption of national initiatives.
  • Lead learning and development programmes to grow capability within the Commercial & Industrial teams.
  • Manage relationships with media partners, suppliers, and strategic stakeholders.


Key Responsibilities


  • Strategic Leadership: Drive market share growth through innovative marketing strategies and broker/client engagement initiatives.
  • Brand & Campaign Management: Deliver compelling campaigns that elevate Bayleys’ brand presence nationally.
  • Event Management: Plan and execute high-impact events such as conferences, leadership offsites, workshops, and industry engagements.
  • Team Leadership: Mentor and develop a high-performing marketing team while fostering collaboration and continuous improvement.
  • Stakeholder Engagement: Build trusted partnerships internally and externally to support business growth.
  • Financial Oversight: Manage budgets effectively while ensuring measurable ROI on marketing initiatives.


What We’re Looking For

We are seeking a commercially astute leader with:


  • A degree or equivalent experience (8+ years) in senior marketing, brand management, or communications roles.
  • Proven success in developing national marketing strategies and delivering measurable business outcomes.
  • Expertise in digital transformation, AI solutions, and data-driven decision-making.
  • Strong project management skills with experience handling multiple priorities in a fast-paced environment.
  • Exceptional communication skills with the ability to influence at all levels of the organisation.
  • Experience managing large-scale events, supplier relationships, and partnerships.
  • A passion for innovation, continuous improvement, and driving change.


Personal Attributes


The ideal candidate will be:


  • Positive, solution-oriented, and self-motivated.
  • Collaborative with strong leadership capabilities.
  • Resilient and adaptable to change.
  • Ambitious for Bayleys success with a commitment to excellence.


Why Join Us?


At Bayleys Realty Group, we pride ourselves on being market leaders in real estate. This role offers:


  • The opportunity to shape the future of commercial marketing in New Zealand’s leading real estate company.
  • Career progression opportunities into senior leadership roles such as Head of Franchise Services or other management positions.
  • A supportive culture that values innovation, collaboration, and professional growth.


If you’re ready to take your career to the next level and make a meaningful impact in the commercial real estate sector, we’d love to hear from you!


Robert Walters endeavours to review all applications in a maximum of five working days. If you have not received correspondence within this timeframe please do not hesitate to contact Rhys Collins on +6493747318.

Desired Hard Skills

  • Project Management
  • Digital Transformation
  • Marketing Strategy
  • Brand Management
  • Event Management

Desired Soft Skills

  • Collaboration
  • Communication
  • Innovation
  • Leadership
  • Resilience

Culture

  • 🌐 INZ Accredited Employer

Job Schedule

  • Monday to Friday

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