Regional Sales Manager – Asia

Infant Formula | Blending & Packing | Nutrition

Asia-based | International Sales | Yili Oceania

Be the in-market commercial lead driving our growth across Asia

We’re looking for an experienced international sales professional to help accelerate the growth of our infant formula, blending and packing business across Asia.

This is a genuinely customer-facing, in-market role where you’ll build strategic relationships, identify new opportunities and work across an international organisation to turn customer needs into sustainable commercial growth.

As part of Yili Oceania, you’ll be connected to a diverse New Zealand food and nutrition group encompassing Westland Milk Products, Oceania Dairy, EasiYo, Canary Foods and Pure Nutrition.

The opportunity

Based in Asia and reporting into our international Sales leadership, you’ll be our eyes, ears and commercial presence in-market.

You’ll work closely with customers, distributors and channel partners to understand their product, formulation, manufacturing, blending and packing requirements, while identifying opportunities to grow existing business and develop new customer relationships.

Importantly, you won’t be doing this alone. You’ll connect customers with our New Zealand-based expertise across Category and Portfolio Management, Technical, Applications, Product Development, Quality, Regulatory, Finance, Supply Chain and Logistics to turn opportunities into commercial outcomes.

What you’ll be doing

• Grow our presence across Asia, delivering agreed revenue, volume, margin, market share and customer outcomes.
• Develop high-value customer relationships, becoming a trusted commercial partner to customers, distributors, importers and channel partners.
• Build the opportunity pipeline, identifying prospective customers, new applications, channels and markets.
• Win new business, leading customer discussions and supporting commercial negotiations across technically complex products and solutions.
• Understand what customers really need, including their formulation, manufacturing, quality, performance, blending and packing requirements.
• Translate market insight into action, providing intelligence on customers, competitors, applications and emerging opportunities.
• Drive portfolio growth, identifying opportunities to increase product penetration, mix, ranging and customer adoption.
• Lead in-market product execution, supporting launches, range changes and portfolio initiatives with customers and distributors.
• Coordinate international teams, bringing together technical, commercial, regulatory and operational expertise to deliver for customers.
• Own disciplined sales execution, maintaining strong forecasting, CRM and pipeline visibility and contributing timely market insight into S&OP planning.

What you’ll bring

You’ll already understand what it takes to develop business across Asian markets and build long-term commercial relationships across different cultures.

We’re looking for someone with:

• Significant experience in regional or international sales, key account management or business development.
• A strong track record selling technically complex products or solutions.
• Excellent commercial judgement, negotiation and customer relationship skills.
• The ability to understand technical products and translate their features and applications into compelling customer solutions.
• Experience working across international markets and complex, matrixed organisations.
• Strong commercial planning, forecasting, analysis and CRM discipline.
• Confidence working alongside Technical, Quality, Regulatory, Applications and Product Development specialists.
• A relevant qualification in business, commerce, marketing, food science or a related discipline, or equivalent commercial experience.
• Experience across dairy, infant nutrition, nutrition or food ingredients would be highly regarded.

Why join us?

This is an opportunity to take a highly visible role in a strategically important growth market.

You’ll have the scope to develop relationships, uncover opportunities and connect some of Asia’s leading customers with the capability of a significant international dairy and nutrition business.

If you understand the Asian market, thrive on developing technically complex customer solutions and enjoy turning relationships into sustainable commercial growth, we’d love to hear from you.