Brand & Product Marketing Manager - Remote, Auckland
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Robert Half

Brand & Product Marketing Manager - Remote

  • Posted Today
  • Remote
  • Full Time

$160  -  $170 k/yr

Job Description

Are you a commercially minded marketer who can shape a strategy, develop a great idea and then roll up your sleeves to bring it to life?

We're partnering with a fast-growing Australian technology business to recruit a Brand & Product Marketing Manager as they enter their next stage of growth.

Based remotely in New Zealand, this newly created role will take ownership across brand, product marketing, customer marketing and creative campaigns. You'll work alongside an experienced Marketing Manager focused on digital, with both roles partnering closely with the General Manager, Sales and Product teams.

This is not a pure strategy or people-management role. It's an opportunity for an experienced marketer who wants autonomy, enjoys experimenting with new ideas and genuinely likes executing the work.

The Role

You will:

* Shape brand strategy, positioning and messaging across the business

* Own product and customer marketing initiatives

* Develop and execute creative campaigns from idea through to delivery

* Lead marketing activity around product and feature launches

* Build campaigns for existing customers to drive adoption, engagement and expansion

* Develop content strategy and identify compelling content opportunities

* Create customer case studies, testimonials and advocacy initiatives

* Partner closely with Sales to develop effective sales enablement activity

* Work across partner and integration marketing opportunities

* Identify and test new ideas, channels and opportunities for growth

* Track campaign performance, understand what worked and continuously improve future activity

The role is designed for someone who can combine strategic thinking with hands-on execution across brand, product, customers and growth.

About You

You will bring:

* Strong experience across B2B & B2C marketing, ideally within SaaS, technology or another high-growth environment

* Experience across brand positioning, messaging and product marketing

* A strong understanding of customer lifecycle, adoption and expansion marketing

* Proven ability to develop and execute campaigns rather than simply brief them to others

* A commercial mindset and understanding of how marketing contributes to customers and revenue

* Confidence working directly with customers to uncover insights and develop compelling stories

* Experience partnering closely with Sales, Product and other business functions

* Strong content instincts and the ability to communicate product value simply

* A proactive approach, bringing fresh ideas rather than waiting for direction

* The ability to manage multiple initiatives without unnecessarily overcomplicating things

You'll be someone who enjoys working with autonomy, is comfortable trying new things and can set a plan, execute it and assess what worked and what could be done differently.

A background in a smaller, entrepreneurial or growth-focused environment will be particularly well suited to the way this team operates.

Why Consider This Role?

* Newly created senior marketing role with significant autonomy and ownership

* Fully remote opportunity based in New Zealand

* Join a growing technology business with significant opportunity ahead

* Work across brand, product, customers, content and commercial growth

* Partner directly with the General Manager and work closely with Sales and Product

* Work alongside another senior marketer with complementary digital expertise rather than operating within layers of management

* Access to internal creative support and specialist external partners across areas including SEO, paid search and marketing technology

* Opportunity to test ideas, learn from the results and directly influence the company's next stage of growth

* Relaxed, collaborative and outcome-focused working culture

If this sounds like you, please send your resume by clicking on the apply button.

This is a remote position.

Reference number: 06900-0013516628

By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: https://www.roberthalf.co.nz/privacy-statement. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.

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Job Schedule

  • Monday to Friday

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