GM Brand & Marketing, Queenstown
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RealNZ

GM Brand & Marketing

  • Posted Today
  • On Site
  • Full Time

Queenstown

Job Description

Lead the brands that bring some of Aotearoa’s most remarkable places to life.

Fiords. Maunga. Lakes. Islands. Wilderness.


At RealNZ, we’re lucky enough to call some of the most extraordinary corners of Aotearoa our workplace. But incredible places are only part of the story. It’s how we connect people with them, and how those experiences stay with our guests long after they’ve gone home, that really matters.

That’s where you come in.


We’re looking for an exceptional GM Brand & Marketing to lead the next chapter of RealNZ and our portfolio of tourism and mountain brands.


This is a rare opportunity to shape how some of New Zealand’s most iconic experiences show up in the world. You’ll set the direction, challenge the expected, inspire a talented team and build brands that people don’t just recognise, but they actively want to be part of.


And you’ll do it for a business with an ambition bigger than tourism: helping people fall in love with conservation, one unforgettable experience at a time.


The role


  • As our GM Brand & Marketing, you’ll lead the brand and marketing strategy across a diverse portfolio of experiences and destinations.
  • You’ll be the champion of our brands, protecting what makes them special while finding bold new ways to grow their relevance, reach and impact.
  • You’ll turn guest insight into opportunity, creativity into demand, and marketing investment into sustainable commercial growth.
  • Working alongside senior leaders across Sales, Digital, Customer Insights, Revenue Optimisation and Experience Operations, you’ll connect the dots between brand, guest and business performance.
  • Because for us, great marketing isn’t just about getting people here.


It’s about giving them a reason to choose us, remember us, recommend us and care a little more about the incredible places they’ve experienced along the way.


What you’ll make happen


You’ll:


  • Set the strategic direction for the RealNZ brand portfolio and bring it to life across our businesses.
  • Build distinctive brands that earn preference, loyalty and long-term value in New Zealand and international markets.
  • Lead integrated marketing across paid, owned, earned and partnership channels.
  • Shape major campaigns, communications, PR and strategic partnerships that get people talking - and travelling.
  • Put guest insight, market intelligence and commercial data at the heart of decision-making.
  • Lead significant marketing investment with a sharp eye on impact, effectiveness and return.
  • Inspire, develop and empower a talented marketing team to do their best work.
  • Bring the voice of brand and guest to enterprise-wide decisions as part of the Customer & Sales Leadership Team.


About you


You’re a senior brand and marketing leader who knows that creativity and commercial performance belong in the same conversation.


You can see the big picture without losing sight of what actually moves the dial. You know how to build a powerful brand, turn strategy into action and bring people with you along the way.


You’ll bring:


  • Significant leadership experience within a substantial brand or marketing function.
  • Experience leading multiple brands, markets or a complex portfolio.
  • Deep expertise in brand strategy, positioning and customer proposition development.
  • A track record of creating integrated marketing strategies that deliver measurable results.
  • Strong commercial instincts and experience managing significant investment.
  • The confidence to influence, challenge and collaborate at senior levels.
  • A genuine passion for growing great people and building high-performing teams.
  • Experience in tourism, hospitality, leisure, consumer or experience-led industries would be a definite advantage.


Above all, you’ll be excited by the opportunity to take something already special and help make it even stronger.


Why RealNZ?


Because this isn’t just another marketing leadership role.

It’s an opportunity to help shape how some of Aotearoa’s most extraordinary places and experiences are shared with the world.


You’ll join a business with ambitious plans, iconic destinations, talented people and a genuine commitment to leaving the places we operate in better than we found them.

You’ll have the space to think big, challenge convention, influence strategy, build capability and leave a lasting mark on the future of our brands.


And there are a few pretty great extras too:


  • Experience Real for yourself - enjoy fantastic staff discounts and bring a friend along for some of our unforgettable adventures, from Milford and Doubtful Sound to Walter Peak, the Te Anau Glowworm Caves and Rakiura.
  • Hit the maunga - enjoy a free Cardrona & Treble Cone Ski/Bike pass.
  • Medical insurance cover is included.
  • And, depending on the day, your “office” could involve a snow-capped maunga, a remote island, a lake or one of the most spectacular fiords on the planet.


Not bad as workplaces go.


Real people, real places, real experiences. Welcome to Real.


When's the best time to join the Real whānau? Now's good.


We're the conservation business that's enabled by tourism. We're helping the world, one guest at a time, fall in love with conservation. We're inspiring people to leave their places in better conditions than when they found them. We channel a guest-centric approach that fuels our genuine promise to deliver Aotearoa's most unforgettable experiences.

It's our workplace environment that makes careers at RealNZ more exciting than the regular job. Working for Real could mean you're based anywhere between a secluded island, a scenic fiord, and a snow-capped maunga. Our people, places, and workdays are a great and diverse mixture. It keeps us on our toes and adds value and passion to our work.


At RealNZ, we're committed to Equity, Diversity, and Inclusion. Guided by our values of Pono (Keep it real) and He waka eke noa (We're all in this together), we embrace and celebrate the unique perspectives and experiences that make our team stronger. Everyone is welcome here.


How to apply


Click Apply to be taken to our careers page.


Please note that we will be interviewing candidates as they apply, and if the right person is found, we may close the role off to any further applications.

Desired Hard Skills

  • Campaign Management
  • Customer Insight
  • Marketing Strategy
  • Brand Strategy
  • Commercial Analysis

Desired Soft Skills

  • Communication
  • Team Development
  • Collaboration
  • Leadership
  • Strategic Thinking

Additional Compensation

  • Performance Bonus

Benefits & Perks

Culture

  • 🤱 Extended Parental Leave
  • 🏘 Work from Home
  • 🧕 Inclusive Workspace
  • ⚧ Gender Transition Support
  • 🩺 Health Insurance
  • ⚖ Work-Life Balance Support
  • 🧠 Mental Health Workshops
  • 💚 Counselling Services
  • 🌿 Wellness Program
  • 🏥 Subsidised Health Insurance
  • 📈 Professional Development
  • 🛂 Visa Sponsorship
  • 🎉 Employee Discounts and Rewards
  • 📣 Referral Bonuses
  • 💻 Company Supplied Technology
  • 🚶 Ease Back to Work
  • ⏰ Flexible Work
  • 🍇 Fruit Box
  • 🚲 Workride
View All
  • 🐾 Dog Friendly
  • 🏃 Women Leadership
  • ⛓ Ethical Sourcing
  • ♻ Recycle

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