Social Manager, Auckland
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Bastion Aotearoa

Social Manager

  • Posted 1w ago
  • Hybrid
  • Full Time

Auckland

Job Description

Join Bastion Aotearoa as a Social Manager based in Auckland!


Be part of an independent agency where bold ideas, creative energy, and true collaboration combine to put brands, organisations, and people in a position of strength.


About Us – Ko wai mātou


Bastion Aotearoa is New Zealand’s leading full-service strategic and creative agency, built for today’s world. We bring together strategy, creative, design, digital, PR, social, influencer, and experiential expertise under one integrated model to create meaningful and award-winning growth for people, brands, and organisations. We partner with some of Aotearoa’s most exciting clients – delivering strategic, creative, and commercial solutions that make a real difference.


Our culture is built on integration, collaboration, diversity, curiosity, creativity, and fun. We ask our team to be all in: to relentlessly think, pursue and discover imaginative ways to advance our clients' businesses, challenge norms, reject mediocrity and dare to be different - because the same is, well, just the same. We're never afraid to go against the grain to do work that moves people.


The Role - Te Tūnga mahi


Based in our Auckland office, you'll join as a Social Manager reporting to the Senior Social Manager & Senior Social Director. This is a permanent role.


You'll help lead the implementation of channel and community planning across all social media platforms for a couple of our agency accounts.


We're looking for someone who is culture-obsessed, trend-first and community-first in their thinking. We don't just want reach - we want resonance. We want to nourish communities and build social ecosystems that pull audiences in, not just push content out. If you live and breathe TikTok & Instagram + the platforms your peers haven't even discovered yet, we want to hear from you.


What Your Day Will Look Like


Account Management


  • Act as the day-to-day lead for managing social channels across clients, acting as a trusted advisor to stakeholders and providing clear, informed counsel.
  • Guide small to mid-sized campaigns across organic social, paid media, influencer marketing and creative content, with a focus on quality, innovation and measurable impact.
  • Support the team with creative ideation as needed, and act as a producer across lo-fi social shoots (with the option, if you're keen, to feature in branded content as paid work).


Content Calendar Management

  • Plan and maintain detailed social content calendars for each client and campaign, aligned to brand tone, business objectives and briefs.
  • Schedule posts across platforms and coordinate with internal teams on content deadlines and publishing schedules.
  • Update and adjust calendars in real time to accommodate changes or optimisations.


Community Management

  • Monitor client social channels daily for comments, messages and engagement, responding in a timely, brand-appropriate manner.
  • Escalate issues or sensitive feedback to the relevant internal or client teams.
  • Grow community engagement through strategic interaction and conversation.


Caption Writing

  • Write engaging, platform-appropriate copy that aligns with each client's tone of voice, adapting messaging across Instagram, TikTok, LinkedIn and beyond.
  • Collaborate with creative and strategy teams to ensure captions support visual content and broader objectives.
  • Maintain a consistent brand voice across all social touchpoints.


Reporting & Analytics

  • Track content performance using platform analytics and third-party tools.
  • Create weekly and monthly reports covering engagement, reach, growth and other KPIs.
  • Interpret data to provide actionable insights and optimisation strategies, identifying trends and content types that are over- or under-performing.


Cross-Functional Collaboration

  • Work closely with social creatives to plan and brief content that meets campaign goals.
  • Partner with account service teams to ensure client feedback and objectives are clearly incorporated.
  • Liaise with production to align timelines and deliverables for social content.


Creative Custodianship

  • Ensure brand elements reflect channel best practice and are cohesive and visually engaging.
  • Review content layout ahead of scheduling for strategic placement, with a keen eye for what makes content work.


What You’ll Bring - Ōu wheako


  • At least 3–4 years' experience in a similar social media, channel and community role.
  • Channel-first knowledge - you're at the forefront of trends, channel updates and the cultural conversations happening right now.
  • Experience in social community leadership, across both service and engagement, and with social media platforms and scheduling tools.
  • The ability to build credible, consultative relationships and guide clients through decision-making.
  • Clear written, verbal and presentation skills, with the ability to turn complex information into focused recommendations.
  • A collaborative and supportive mindset.


Nice to have:


  • A degree in Communications, Marketing, Journalism or PR.
  • Experience in client services within a social agency, creative agency or leading brand environment.
  • Experience using paid media tools to boost content.


Why Bastion Aotearoa? He aha ai?


  • Our work matters - but so does the experience. Here’s a taste of what you’ll enjoy:
  • A supportive culture focused on collaboration and personal growth.
  • A truly integrated agency network spanning research, data, insights, creative, digital, experiential, reputation management, content production, performance and earned media.
  • The opportunity to work on fully integrated campaigns that broaden your experience across the marketing and communications landscape.
  • A robust annual Growth & Development (G&D) cycle to support your growth throughout the year.
  • Work with some of NZ’s leading brands
  • “Happy Days” and birthdays off
  • Volunteer day to give back
  • Online learning & development access
  • Health and Safety (First Aid) training
  • Hybrid Working (4 days in office, 1 day from home).
  • Employee Assistance Programme (EAP)
  • Phone plan (or expense up to $80/month)
  • Dog-friendly office
  • A dynamic, creative, and supportive team culture


You Belong Here


At Bastion Aotearoa, our culture is everything. We’re proud to create an environment where everyone feels safe, respected, and free to be themselves. We value diverse perspectives and the contribution everyone or our people makes to our culture. Put simply - you can be yourself here.


If you’re ready to step into a role where creativity meets influence - and want to do it alongside a team that’s as fun as it is ambitious - we’d love to hear from you.


Find out more about us at www.bastionagency.co.nz

Benefits & Perks

  • 🏘 Work from Home
  • 🧕 Inclusive Workspace
  • ❤ Care and Appreciation
  • 💯 Employee Mentoring Program
  • ⚖ Work-Life Balance Support
  • 📈 Professional Development
  • 🏎 Competitive Salary
  • 📣 Referral Bonuses
  • 🚘 Travel Reimbursement
  • 🖥 Computer Assistance
  • 🍺 Free Drinks
  • 🍔 Free Food
  • ⏰ Flexible Work
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