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Digital Marketing Specialist

Digital marketing specialists are responsible for developing and executing digital marketing strategies to promote products or services online. They use a variety of tools and technologies to reach their target audience, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising. Digital marketing specialists need to be analytical and have a strong understanding of customer behavior and marketing principles.

Salary Range

with 3 years of experience

💵

$65K - $80K

per year

Benefits and Perks

Explore the typical benefits you might find in this field

🎖

Long Service Rewards

🗓

Four-Day Workweek

📈

Professional Development

💻

Supplied Technology

Flexible Work

Length of Training

How many years of training are required to be a Digital Marketing Specialist?

4

years of training

What's it like to be a Digital Marketing Specialist?

Digital marketing specialists work in a fast-paced and dynamic environment. They must be able to juggle multiple tasks and meet deadlines. They also need to be able to work independently and as part of a team. Communication and collaboration are essential to this role.

Key Aspects of the Job

  • Staying up-to-date with the latest digital marketing trends and technologies.
  • Analysing data to measure the effectiveness of marketing campaigns.
  • Creating and implementing creative marketing campaigns.
  • Managing and optimising social media accounts.

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How to enter the job?

There are two main ways to enter the digital marketing field: through a formal education or through on-the-job experience.

Educational Requirements

  1. A bachelor's degree in marketing, communications, or a related field is preferred.
  2. Some employers may also accept an associate's degree or a certificate in digital marketing.

If you choose to pursue an education, there are many different programs available, both online and in-person. Some programs may focus on specific areas of digital marketing, such as SEO or social media marketing. It's important to choose a program that is accredited and that will provide you with the skills and knowledge you need to be successful in this field.

On-the-job experience

It is also possible to enter the digital marketing field without a formal education. Some employers may be willing to hire candidates who have relevant experience in other fields, such as sales, customer service, or writing. If you choose this route, it's important to develop a strong understanding of digital marketing principles and to be able to demonstrate your skills through your work experience.

Task & Duties

Digital marketing specialists are responsible for a wide range of tasks, including:

Primary Duties

  • Developing and executing digital marketing strategies.
  • Creating and managing online advertising campaigns.
  • Managing social media accounts.
  • Analysing data to measure the effectiveness of marketing campaigns.
  • Creating and implementing content marketing strategies.
  • Staying up-to-date with the latest digital marketing trends and technologies.

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